You searched for: "*"

The results has been filter on Authors containing Costa Tchaoussoglou .
ANA has found 1 results for you, in 528 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The degree of information in advertisements

The degree of information contained in advertisements currently is a hot issue. Some consider it part of the social responsibility of marketing people not to publish only 'empty' advertisements, others have stated that more informative advertisements...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert
June 15, 1981
×

Citation

Tchaoussoglou , van den Heuvel and Plasschaert (1981a, June 15). The degree of information in advertisements. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-degree-of-information-in-advertisements